A local artisan with a cult following in the barrio.
Sew Loka is a local artisan with a modern sewing studio in San Diego. The business had a well-developed Yelp page and a cult following on social media that grew entirely from word of mouth. Sew Loka's business had outgrown what Yelp could provide to her and her customers.
There was an existing logo for the brand, but there was never a need to grow out design elements past that. DigiGriot started by developing a new color palette & design elements for the brand and for website use. Then integrated everything. Sew Loka's social media, email marketing, e-commerce engine, and scheduling tools are all integrated to the website.
The new visibility and brand face drew the attention of Facebook and their Keep It Local San Diego campaign.
Growth-driven design offers a better customer experience that converts
Sew Loka’s existing customers had only done business with her through Yelp, walk-ins, and texts. It was becoming increasingly difficult to keep her busy schedule organized.
Scheduling appointments via text and answering questions from new clients was cutting into the time needed to stay on schedule with sewing projects. New prospects wanted to see examples of work and a list of services. Yelp was no longer a viable alternative to a CMS for her business.
DigiGriot developed a brand guide with a new color palette and design elements for Sew Loka to use on the website and other digital platforms. We used the new branding guidelines to build a website that was integrated with all the marketing tools Sew Loka needed to automate her customer experience.
Scheduling software was a priority for the Sew Loka website and was the first integration. Clients can now schedule the type of service they want at the time Sew Loka is available with little to no texting involved. Forms were set up across the site to grow her subscribers and email marketing list. Social media platforms were integrated to tie back to where her fans know her.
Sew Loka’s website is now a fully integrated marketing platform.